Industry News

Maytag Adds Steam To Top-Loader

Completely natural and highly versatile, steam is one of the most effective cleaners and newest sensations in the laundry room. Now Maytag(R) brand brings the power of steam to the much-loved top-loading laundry category for the first time. The new Maytag(R) Bravos(TM) top-loading, high-efficiency laundry pair introduces steam in the dryer to relax wrinkles, remove odors and refresh clothing and household fabrics.

The Bravos steam dryer offers a variety of steam cycles, including the 15-minute “Rapid Refresh” setting, to quickly rejuvenate a single item or outfit. The “Custom Refresh” steam cycle is for larger loads and is ideal to de-wrinkle clothes left overnight in the dryer, or to refresh and deodorize throw pillows, comforters or curtains.

“It’s a new way of thinking about laundry,” said Blane Buckingham, director of Maytag brand marketing. “Many items of clothing, like sweaters or skirts that have only been worn once, may not need a complete wash and dry cycle or a trip to the drycleaners. The Maytag Bravos steam dryer quickly refreshes and deodorizes these items so they can be worn again, saving time and money.”

The Bravos dryer conveniently connects to the existing laundry-room waterline, so there is no reservoir to fill, just on-demand steam cycles with the push of a button. Inside the dryer, a small nozzle distributes a fine mist of water throughout the heated dryer as clothes tumble. The heated air combines with mist to form steam to help relax wrinkles and remove odors from dry clothes.

The Maytag Bravos washer and dryer adds the power of steam to its list of highly appealing features. The washer offers the preferred top-load design, largest capacity available (4.6 cu. ft.), and high efficiency functionality that saves 51 percent more water and 62 percent more energy than conventional top-load washers(1). The Maytag Bravos washer recently earned Tier II certification from the Consortium for Energy Efficiency (CEE).

As with all Maytag brand appliances, durable components and dependable features are at the heart of the Bravos pair — including an impeller wash system with Sensi-Care(TM) technology, commercial-grade stainless steel wash basket, and Gentle Breeze(TM) Drying System with IntelliDry(R) sensors — providing years of smooth and reliable performance.

“Maytag brand washers last longer than any other leading brand(2),” said Buckingham. “This is a level of dependability that has built trust with Maytag brand appliance owners for more than 100 years.”

Visit http://www.maytag.com for more information.

From the Whirlpool Press Release.

Head Wrench at Neighbour's Appliance Service. Married with 2 kids (6 and 9 yrs old.)

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